Spielwarenmesse is where international toy markets come together: renowned brands, toy innovations, licensed products, buyers of large chains, independent retailers and a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event for the toy industry.

It was our 10th time exhibiting at the most important event in the Toy industry and it was most definitely our best. MD Simon Booth describes the trip as being very smooth, the set up easy and his show days were full to the brim with meetings.

This year we opted to show our new range for 2017 and our visitors were very impressed. Our display stand had a clean feel to it and was the most professional stand that we have built to date. One of our main focuses were the 3 new designs; Fleur, Fossil and Stars. The stars design was by far the favourite of the three. Many visitors described this design as being like a circus theme, with it also being popular because of the gender neutral design!

Spielwarenmesse was a resounding success. We’ll be back in 2018. Now all the hard work starts; show follow up! Also read Gearing up for Christmas at Kiddimoto!